MY PROCESS

Imagination has agency over my creative process - always. Like a Sherpa navigating terrain, curiosity has conditioned me to explore what's possible. There is no envelope in a flow state - nothing to constrict the thought process. Or tether me to a specific path. It serves my wellness and design clients well.

early on...

I fell in love with writing in Mrs. Spain's 7th grade English class. By the time high school rolled around, I began writing ads about imaginary products like suntan lotion with numerous SPF dials, and Eden-esque vacation destinations in far-off places.

Pivoting

I worked as a reporter and various ad agencies before making the full-time shift to copywriting in 2008. From picking up visual cues that elevate brand messaging to creating persuasive online content, I received a well-rounded education by working closely with industry leaders - including branding specialists, creative directors, and designers. The result is copy that fuses the storytelling aspects of journalism with the know-how of a seasoned marketer.

YOU CAN'T FAKE IT

Writing is similar to music. When content is professionally written, it has cadence. A composition may seem effortless because it flows, but hitting the right tone, selecting the perfect word, and nailing the message are all practiced things.

It’s the same idea in the design world.

When creating interiors where each element is part of a holistic concept, harmony comes naturally. And like it is with a story that flows, edits matter greatly. It’s often the things you don’t keep that make a space interesting.

Removing clutter emphasizes what matters. To me, that's creativity at its finest.

Our Collaboration

When I was an editor at an Amazon start-up, I hired dozens of freelance writers. I knew early on when I found someone I wanted to work with again and again. I aspire to be that person for my clients.

As for the soft stuff, I respect and care about the people I partner with. I’m interested in their happiness and success. If I take on a project it’s because I know I can deliver, and then some.

My clients also trust me because I do what I say I’m going to do. And because they see the value I add to each phase of the creative process.